Family roots, fearless visuals — a brand that moves with style.
Move 365 isn’t just a studio — it’s a brand with a pulse, a presence, and a personality that keeps people moving
Building a Brand That Moves
Move 365 isn’t just a Pilates studio — it’s a mother-daughter vision brought to life on the shores of Key Biscayne. They wanted a brand that felt funky, bold, and deeply personal — a reflection of their relationship and their belief that movement should be vibrant, not stiff.
My role? To design an identity that stood out in a sea of muted wellness brands. From developing the brand system to creating a logo with attitude, every element was built to energize their audience while honoring the playful, connected spirit of its founders.
From Identity to Impact
The work didn’t stop at the logo. I gave creative direction for every visual expression of the brand — from eye-catching merch to social media assets and studio communications. The result: a cohesive brand language that turns every touchpoint into a bold invitation to move.
Move 365 launched with a strong identity that matches its energy — funky, fearless, and full of personality.
