Global rhythm, smart strategy — a campaign that hit the right notes.
What does it take to drive 6.4M views for a Latin legend?
Turning Influence Into Impact
When Marc Anthony dropped his album “Pa’ Allá Voy,” the goal was clear: create a wave across social media that matched his legendary status. My role was to manage the moving parts of a large-scale influencer campaign, ensuring every post hit the right audience at the right time.
From coordinating influencer communications to aligning posting schedules, I kept the campaign running smoothly and strategically — no missed beats, no wasted opportunities.
Precision Behind the Scenes
Managing the budget, tracking performance, and delivering actionable analytics were key to keeping this campaign efficient and effective. The result? Approximately 6.4 million total views across all activations, amplifying the album launch and sustaining engagement well beyond release day.
This wasn’t just about promoting a record — it was about orchestrating a digital experience that resonated with millions of fans worldwide.
